Wednesday, March 3, 2010
Social Media
Social media continues to be a high demand talent area. Agencies and marketers are scrambling to find talent in this growth area. A social media "veteran" is a person with 2-3 years experience.. Professionals in this space seem very open to the idea of exploring new opportunities with other firms. New social communities like Four Square are heating this field up. Marketers are finally realizing value of participating in social media initiatives.
Smartphone Apps
Smartphone applications development is the fastest growing area of the interactive/digital world. Web site browsing is rapidly migrating away from the desk and laptop PC. By the end of 2010, it is estimated at 30-35% of all web browsing will be on the smartphone. Marketers and agencies will need more specialized talent to meet this major shift in digital ecosystems. In fact, by the end of the year, most companies and agencies will give first priority in digital/interactive development and execution to the smartphone app ecosystem for their clients (over the traditional PC ecosystem). An interesting company that is leading this change is IntraApp LLC (www.intra-app.com).
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