Why Palm Failed

No apps and very little marketing effort to younger audiences.  Palm has always appealed to an older audience of earlier adaptors (back in the early 2000’s).  This user group stuck with brand, but Palm was not successful in acquiring new, younger users.  Apple, of course became the “Holy Grail” for younger users.  Blackberry has also succeeded in attracting younger users as well (and they hopped on the “app wagon” early on).  Will HP be able to turn Palm’s fortunes around?  Maybe, but only if they start creating a serious portfolio of apps and begin aggressively promoting the device to a younger audience.  But it will be an uphill battle… especially with Android picking up huge momentum.  HP’s best bet is to drop the Palm brand altogether and rebrand it HP.  They have big marketing dollars to build an HP smartphone brand riding on the shoulders of Palm technology.