The impact of mobile on U.S. and world events is significant this year. The uprising in the Middle East has been a major mobile event. Most of the social networks are being accessed through the mobile platform. Mobile will become a major part of our the U.S. economic and foreign policy. Watch how our government will react to repressive regimes (i.e. China) that restrict access to the mobile platform. As Marshall McCluhan said 44 years ago: "the message is the medium" may now need to be updated to: "mobile is the medium and the message!"
Thursday, March 10, 2011
Eric Kercheval & Associates Introduces ValueScope
If you and/or your ownership team are contemplating a sale anytime soon it is vitally important to know the value of the agency asset before engaging in the sale process.
ValueScope is a quick and comprehensive valuation process that not only takes into consideration the agency's past and current financial performance, but also calculates the value of the most important non-tangible assets... your people and account/client relationships. We know the current agency marketplace and what agencies are selling for. We also understand how an agency buyer thinks and values a company. For more information about ValueScope, please visit our website.
ValueScope is a quick and comprehensive valuation process that not only takes into consideration the agency's past and current financial performance, but also calculates the value of the most important non-tangible assets... your people and account/client relationships. We know the current agency marketplace and what agencies are selling for. We also understand how an agency buyer thinks and values a company. For more information about ValueScope, please visit our website.
Talent Freak Out
The major domos of the top three ad agency holding companies went through a well justified talent freak out on the second day of the 4A's conference this week. They lamented about the fact that the ad industry is not attracting top talent from the ground up. They seemed to have recently realized that college and graduate students do not wake up every morning with the burning desire to jump into advertising/marketing services world. Gosh, what a surprise! They admitted their recruitment efforts were abysmal. Yup! This has been true for 30 years! You would think that a "creative-driven" industry would be more creative in attracting talent. Sadly, top tier talent hardly ever considers marketing services as their first job stop out of college. So who will be available to grow into mid and senior management positions? That is the question left unanswered in the 4A's forum. Read the Ad Age Article
Subscribe to:
Posts (Atom)