Thursday, February 2, 2012

E-book Reader vs. Digital Tablets

Despite the intense press coverage of Apples explosive iPad sales, it is interesting to take note of Pew Research’s recent survey on E-book vs. Tablet Computer ownership.  The survey results suggest that ownership is even fairly evenly split between the two types of devices and have experienced similar growth increases.   The same survey showed that 29% owned either a digital tablet or E-book reader.


The same research study showed that E-book market share of total book sales does vary by category:


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